About Peters King Franklin & Associates
PKF is a specialist advisory founded by veteran agricultural industry leaders Tony Peters, Matthew King and Bill Franklin, and established to help agricultural equipment businesses set themselves up for long-term success. We work with owners and leadership teams to bring order to complexity, improve performance, and reduce the risks that quietly erode good businesses over time.
"We've got dust on our boots"
Our team is made up of senior leaders who have spent decades inside blue-chip agricultural brands. That means we understand the pressures dealerships face from every angle - manufacturers, margin, inventory, people, process, and customer expectations. We bring hard-won industry insight to help you lift profitability, streamline operations, strengthen governance, and make better decisions with less noise and wheelspin.
At PKF, you gain access to an agricultural brain trust with a rare, insider view of how the industry really operates. Just as importantly, we bring relationships and credibility across the sector, helping you engage manufacturers and stakeholders from a position of strength.
We are not here to hand you a glossy report and walk away. We’d like to work alongside you to help reduce the noise, bring calm to the chaos and give you the breathing room to work on the business, not just in it.
Whether your goal is to stay independent by choice, grow with discipline, or plan a transition on your terms, our role is the same - to help you create a stronger, resilient dealership that performs well in the real world.
Our Mission
Across Australia & New Zealand, agricultural equipment dealerships are under business pressure.
When strong dealerships disappear, farmers lose local access to parts, service and trusted advice. Regional communities lose skilled jobs and stability. The industry becomes less resilient. That’s not good for agriculture, or the country.
Our mission is to help reverse that trend.
PKF exists to help dealerships face the challenge to build businesses that are fit for the next decade, not the last one. We’re here to change the script and put Australian & New Zealand agricultural equipment dealers on a sustainable path forward, one dealership at a time, with practical support that leads to measurable improvement.
What makes PKF different?
With more than 120 years of combined experience across the agricultural equipment sector, we’ve seen the patterns that sink good dealerships, and the disciplines that keep the best ones strong. This depth of experience helps you make better decisions, avoid common traps, and build an operation with real staying power.
Our principals spent their careers in senior leadership roles across blue-chip agricultural brands. So we don’t just understand dealerships, we understand the forces acting on them. We bring the insight, relationships and credibility to help you navigate complexity and engage stakeholders from a position of strength.
We also know where value and risk tend to hide inside a dealership - in stock, processes, reporting, service performance, and the gaps between departments. This gives us a rare ability to translate between a manufacturer’s view and dealer reality, bringing calm, practical direction when the stakes are high.